IBS Publications, LLC

When You Can Spot Bullshit,
You Change Everything.

Radically honest. Brutally transparent. Infused with humor, metaphor, and satire — books that question conventional wisdom and arm you against fear, anger, hate, and division.

See the Books Our Mission

Why We Exist

"BullShit propagators lose their grip on people when individuals are educated, well-studied, surrounded by diversity, and experience different cultures."

Let's work together to stop the proliferation of fear, anger, hate, and division — through story telling that questions everything.

The is BullShit Series

01
Life Advice is BullShit
Forthcoming
02
How Not to Have a Heart Attack:
US Healthcare is BullShit
Forthcoming
03
Leadership is BullShit
Forthcoming
04
Tales from the Executive Suite Crypt:
Corporate Structure is BullShit
Forthcoming
05
Self Help & Therapy is BullShit
Forthcoming
06
Financial Planning is BullShit
Forthcoming

Stories that Cut Through the Noise

The is BullShit trademark represents a commitment to radical honesty — using satire, humor, and hard-won experience to illuminate the systems, industries, and conventional wisdom that too often go unquestioned.

IBS Publications is the sole curator and distributor of books published under the is BullShit trademark.

Visit isbullshit.com →
Education Arming readers with knowledge to question and understand.
Diversity Broadening perspective through different cultures and experiences.
Travel & Exposure Experiencing the world as an antidote to fear and division.
Honest Story Telling Humor, metaphor, and satire — truth told without apology.

The Book Is About to Change

585+ Years Since the Printing Press

For more than 585 years, the basic book hasn't really changed. We've moved from the printing press to paperback, Kindle and audiobooks—but the book is still essentially a static object. What happens when a book becomes interactive, conversational and alive?

IBS Publications is becoming an experiment in the future of publishing through the Sidekick Platform—bringing reading, listening, video, podcasts, AI-powered questions and interaction with the author together in one experience.

For readers, it's a new way to discover and engage with ideas. For authors, it's a new way to understand, connect with and continuously create for their audience.

The book isn't dead. It's finally evolving.

The book can be read using the Sidekick smart phone mobile app (Apple, Google) or on a web browser.

PR & Marketing, Powered by AI

Behind every is BullShit release is a marketing engine built to actually reach the readers who need it. IBS Publications' PR and promotional execution runs through Smashmob.ai, an agentic AI marketing partner that handles the day-to-day work of building visibility — from the website you're reading right now to the search rankings, content, and campaigns that carry each title into the world.

Website & SEO Smashmob.ai builds and continuously tunes the IBS Publications web presence and search rankings, so readers searching for candid, no-nonsense books can actually find the is BullShit series.
Content Strategy Ongoing blog posts, excerpts, and story-driven content keep the conversation around each title alive between launches.
Digital Campaigns Multi-channel, behavior-driven campaigns introduce new titles to the readers most likely to want them, wherever they spend their time.
Analytics & Reporting Regular performance reporting keeps the strategy honest — showing what's actually reaching readers, so the approach adapts in real time.

Paying It Forward Through the Ma Pesch Foundation

23% of all is BullShit profits are donated to the Ma Pesch Foundation — an organization dedicated to continuing education scholarships for high school seniors pursuing STEM degrees.

The Foundation honors Robert "Ma" Pesch, whose selfless dedication to the youth of Stevens Point, Wisconsin — coaching hundreds of young athletes and asking nothing in return — remains an enduring example of community, kindness, and paying it forward.

Visit the Ma Pesch Foundation →
23%
of all profits donated
Every book purchase directly supports STEM scholarships for the next generation of critical thinkers and problem solvers.

Get in Touch

Ready to Talk?

Inquiries, press, or just want to share your thoughts — we'd love to hear from you.

Tom@isbullshit.com